Focus on strategy and execution. I enjoying building efficient design teams and an inclusive design culture in organizations.

PEOPLE

Establishing and leading design teams to solve complex user and business problems. Ensuring alignment across cross-functional product teams.

PROCESS

Setting-up inclusive design processes and culture to ensure delivery cadence and quality of design.

PRODUCT

Using design thinking methods to shape and define product vision. Applying core design skills from the initial high-level ideation to the pixel- perfect design.

Experience

15+ years of experience in user experience design and research. Work experience spans both consumer and enterprise applications including cloud-computing, green tech, ad systems, social communities, call center management and media management.

Design Director

VMware Inc. // Palo Alto, CA

2016-Present

Managing a cross-functional, global team of interaction designers, user researchers and visual designers, who are responsible for crafting the user experience for Cloud Management Products. Providing design direction to the product-line; coaching, and managing 35+ designers; establishing design processes; evangelizing design within the organization; growing the team to take bigger design challenges.

Principal UX Designer

Primary Data Inc. // Los Altos, CA

2014-2016

Defining user experience for the first version of the data management product, using user centric methods. Working with the product, sales and executives to define the product roadmap based on user requirements. Leading the UX design effort for web and mobile products, while setting up UX processes within the company.

Lead Designer

Bidgely Inc. // Sunnyvale, CA

2014

Defined UX strategy across web, mobile and hardware products. Increased user acquisition and engagement through iterative design and consumer feedback. Successfully released a consumer and an enterprise facing product. Managed a team of contract designers.

Senior UX Designer

VMware Inc. // Palo Alto, CA

2010-2014

Lead designer for the software-defined datacenter management platform (vSphere). Defined the integration models for internal and external plugins. Designed and evaluated products across virtualization layers – including self-provisioning portal for developers, software lifecycle management application for IT architects and cloud monitoring application for administrators. Worked with the UX team to create interaction pattern library for the core products.

Senior UX Designer

Yahoo! Inc. // Bangalore, KA

2007-2008

Lead designer for Yahoo! Enthusiast Platform and Yahoo! Campaign Manager. Conducted contextual inquiry, created personas, scenarios, information architecture and workflows for these products. Produced low and hi-fidelity prototypes for these products.

Interaction Designer

Trilogy Inc. // Bangalore, KA

2006-2007

Part of three-designer team defining the user experience of FordDirect. Managed product requirements with internal stakeholders and client (Ford executive team). Conceptualized, prototyped and evaluated FordDirect features. Conducted controlled usability tests.

User Experience Designer

MindTree // Bangalore, KA

2004-2006

First UX Designer in 500 members business division at MindTree. Managed user experience requirements for multiple products within the division. The projects included Sony, SnapOn and Transera. Evangelized design by creating UX process and participating in sales activities. Owner of design from the inception to the implementation of products, following UCD process.

Education

Acquired knowledge in classical design principles across various medias, including product design, print design, digital media design, exhibition design, videography and animation. Specialized in human-computer interaction and social computing.

2010-2008

University of Michigan, Ann Arbor

MSI, Human-Computer Interaction and Social Computing

2000-2004

Indian Institute of Technology, Guwahati

Communication Design