
VP, Head of UX · Bloomberg
Manaswi
Shukla
I lead transformation at scale through building memorable products and high-performing teams. Currently focused on making AI more human.
IMPACT
Scaled
Organizations
Built and led multidisciplinary design organizations from startup scale to 180+ people.
Transformed
Products
Led platform and AI-driven product transformations contributing $2B+ in business impact.
Elevated
Experiences
Simplified complex workflows, driving 21% higher productivity and 32% better customer satisfaction.
Centered the
Customer
Embedded customer insight into product strategy, prioritization, and cross-functional decision-making.
LEADERSHIP STORIES

Scaling Google Ads Sales with AI Enabled Insights
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Twilio
Building Twilio's Customer Engagement Strategy
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VMware
Transforming Cloud Management Tools into a Platform
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PrimaryData
AI Enabled Cloud Storage
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Bidgely
Motivating to Conserve Energy
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IIT Guwahati
Campaign on Girl Literacy
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LEADERSHIP APPROACH
01
Set Clear Strategy & Direction
Translate business strategy and customer needs into a focused product vision, clear priorities, and measurable outcomes.
02
Build Leadership Depth
Develop strong leaders, create clear accountability, and build organizations that make high-quality decisions at scale.
03
Create Shared Ownership
Bring Product, Engineering, Design, and Research together early so strategy, quality, and outcomes are jointly owned.
04
Raise the
Quality Bar
Make quality systematic through strong craft, customer insight, shared standards, critique, and continuous measurement.
05
Lead Through
Change
Evolve the organization, skills, and ways of working as technology, customer expectations, and AI reshape the product landscape.
EXPERIENCE
Bloomberg
VP, Head of User Experience
2025 - Present
Director, User Experience
2022 - 2025
Twilio
Sr. Director, User Experience
2021 - 2022
VMware
Director, User Experience
2016 - 2021
Various Companies
Design Leadership Roles
2004 - 2016
University of Michigan · MS, Information Sciences / HCI
IIT Guwahati · Bachelor of Design / Communication Design
3 U.S. Patents · IF Award, 2018
BEYOND WORK
I recently traded Texas skies for the energy of New York City, where I live with my wife, daughter, and our dog, who may have the strongest opinions in the family.
I love traveling, discovering new cuisines, and exploring neighborhoods one coffee shop, restaurant, and unexpected side street at a time.
