Howdy! I am Manaswi
I lead advertiser engagement experiences at Google.
Scaling the sales organization
Twilio
Customer engagement strategy.
vmware
Cohesive experience for cloud.
Primary Data
AI enabled cloud storage.
Bidgely
Motivating people to conserve energy.
IIT Guwahati
Campaign to promote girl literacy.
Leadership
Approach
Focus on the people
Nurture and grow individuals to build autonomous teams. After all, great teams make great products.
Drive organizational alignment
Create a user-focused environment beyond the UX team and drive alignment towards shared user goals.
Elevate product & design
Set a bold design vision, align teams and build a rigor around user experience excellence.
Connect to the business
Translate business goals to actionable design targets and align the teams around it.
Highlights
Oversaw Design, UX Research, Content Strategy, Design Ops, Research Ops and Design Systems teams.
Managed teams of various sizes from 5 to 60+ talented individuals. Grew team from scratch to 50+.
Improved product satisfaction for VMware Cloud suite by 21%.
Improved seller productivity & knowledge to bring $14B incremental revenue.
Successfully launched 8+ zero to one products.
Experience
Roles
UX Director, Ads
Google, 2023 - Present
I lead the engagement strategy for SMB & large scale advertisers.
Sr. UX Director, Communication
Twilio, 2021 - 2023
Led the experiences for communication platform and customer engagement suite.
Design Director, Cloud
VMware, 2016 - 2021
Led and defined cohesive experience strategy for the cloud management suite.
Various Design Roles
Yahoo!, PrimaryData, Bidgely etc., 2004 - 2016
I contributed to design projects across PrimaryData, Bidgely, Yahoo! & Trilogy.
Summary
Total design experience
20+ yrs
Leadership experience
9+ yrs
Industries
Ads
Cloud
Customer Engagement
Energy
Automobile
Entertainment
Patents
Awards
I am based out of the vibrant city of Austin, where I live with my wife, daughter and an adorable fur baby. Together, we love exploring the music and the food scene.